Ntsoaki ‘Shoeshoe’ Qhu joins MDDA as CEO

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Ntsoaki ‘Shoeshoe’ Qhu has been appointed as the permanent chief executive officer of the Media Development and Diversity Agency (MDDA) with effective from January 1, 2024.

Board chairperson Prof Hlengani Mathebula, expressed satisfaction with the appointment following rigorous, robust, and thorough selection process in finding the best candidate.

He further said the appointment represents a significant movement forward in ensuring stability for the agency.

“We are also proud that we found the best person for the job with wealth of experience in the media industry, along with a deep understanding of digital media, marketing, brand management, and community media”.

Qhu began her career in radio in 2004 as a volunteer field reporter for Cape Town-based community radio station Radio Zibonele.

Almost two decades later, after working at Kaya FM and the SABC, among other places, she settled into her role as programming manager at Radio 702, a commercial FM station based in Johannesburg.

She gained extensive experience managing diverse stakeholders both internally and externally within the broadcasting sector and has a solid understanding of the legislative requirements of broadcasting with a specific focus on regulatory compliance.

She is steeped in community media having assisted community radio stations with licensing their stations and is known as an advocate for media freedom.

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“I am thrilled to take on the challenge of leading the MDDA together with my new colleagues and the board in the next phase of the diversification and development of the media.

“As a past beneficiary of an MDDA bursary and having witnessed the agency’s work over the past 20 years, I am enthusiastic about the greater opportunities ahead for the organization to contribute to a sustainable media industry in our country,” Qhu expressed.